BSBA Major in Marketing Management
The Bachelor of Science in Business Administration major in Marketing Management is a four-year program formulated for students who aim to pursue a career in marketing. The program intends to train students on marketing theories, concepts, practices and applications. The program is designed to provide students an understanding of the dynamic needs of the B2C and B2B markets vis-Ã -vis marketing processes through the development of customer value-driven marketing strategies. Specifically, the program focuses on product management, marketing management, pricing strategy, professional salesmanship, retail management, advertising, marketing research, distribution management, e-commerce, and industrial and agricultural marketing.
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BSBA Major in Financial Management
The Bachelor of Science in Business Administration major in Financial Management is a four-year program developed for students who intend to carve out a career in the finance and banking sector. The program aims to develop students’ analytical and technical skills that are necessary in formulating financial decisions that are in anchored to local and global business realities. As such, the program focuses on the study of banking & financial institutions, monetary policy, credit & collection, investment & portfolio management, financial management, capital markets, financial analysis & reporting, global finance with e-banking and public finance.
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BSBA Major in Operations Management
The Bachelor of Science in Business Administration major in Operations Management is a four-year program that is designed to provide students with a conceptual and technical understanding of operations management as a business function that is responsible for planning, coordinating, and controlling organizational resources to produce products and services. In particular, the program focuses on environmental management system, inventory management & control, operations management, project management, costing & pricing, logistics management, productivity & quality tools, facilities management, and operations research.
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BSBA Major in Human Resource Development Management
The Bachelor of Science in Business Administration major in Human Resource Development Management is a four-year program that integrates organizational development, administrative and office management, recruitment & selection, training & development, compensation administration, labor relations & negotiation, human resource management, environmental management system and logistics management.